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New Chair of the Dutch Data Protection Authority: What Does This Mean for Your SME?

By Assist2go17 May 2026

Source: Tweakers

Good news for your business: the Autoriteit Persoonsgegevens (AP), the authority that safeguards your privacy, has had a new chair since August 1st. This is Geert Potjewijd. He is no stranger to the field of privacy and security; he previously worked for many years as a specialized lawyer. This means the AP is in expert hands, someone who thoroughly understands the challenges and practical aspects of privacy legislation.

Why is this important for you as an SME entrepreneur? The AP plays a crucial role in enforcing privacy rules, such as the General Data Protection Regulation (GDPR). A chair with in-depth knowledge of privacy advice and the challenges companies face can lead to a more practical and focused approach from the AP. This could result in clearer communication, greater understanding of SME practices, and hopefully also more balanced supervision.

What can you do yourself now? Stay alert to changes in privacy legislation and the tools the AP offers. Ensure that your company processes concerning data protection, such as the collection, storage, and security of personal data, are always up-to-date. A proactive attitude and good compliance with the GDPR have never been more important. With a new, experienced AP chair at the helm, this is the moment to critically review your privacy policy. Assist2go is happy to help you get started with practical solutions for your IT and data management.

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